The
Client
My very first client was an IGF Finalist with very poor sales. When we came in contact, their game had already been out for a several months. Despite the gained attention through the IGF nomination, it did not manage to gain any traction.
The
Approach
First I researched the game’s micro niche to get a competitor analysis and a performance comparison. This followed a deep analysis of the Steam store page and its community presence.
Once I collected all necessary data, I applied the first round of changes. Over the following weeks I monitored click-through and sales conversion rate. The applied changes got fine-tuned until the results did not improve anymore.
The
Results
Organic store page visits improved by 500% and the average sales conversion rate by 287%. Both numbers combined, the average sales multiplied by 14.34!
Compared data: month before my involvement to a standard month without any active discounts, 16 weeks in.